Cosmetic surgeons criticised for hard sell - 26/11/2007Vulnerable people are being preyed upon by unscrupulous cosmetic surgeons, who are often dangerously botching their operations, a new report claims.
Consumer group Which? says that "hard sell" tactics are being used by surgeries, who are also breaching regulatory guidelines in their practice.
Surgeries were found to be advertising Botox (illegal, as it is a toxin), offering patients money off their procedures if they book by a certain date and using "questionable" before and after photographs in publicity campaigns.
Health campaigner at Which? Jenny Driscoll said: "The industry isn't following its own guidelines…self-regulation isn't working.
"Telling someone that if you have this surgery or treatment by the end of the year you will get some money knocked off is part of classic pressure selling."
Among other irate customers, the Observer spoke to Rachel Kidd, who paid such a surgeon £5,500 for a breast uplift and augmentation - and has since won £20,000 in out-of-court damages after launching a compensation claim.
The pocket into which the surgeons placed one of her implants was not big enough, ruining the aesthetic affect.
I wanted nice boobs, but got hideous ones, she explained.
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